![]() ![]() This will essentially make your content the “sum total” of all the top ranking results for a given keyword. This is useful because Google has already applied its algorithms and filtered the results to what most users are looking for.Īll you need to do now is to study the top results and make sure your content covers all the topics that the top results in Google are talking about. An easy way to do that would be to look at what other content is already ranking on search engines for your keyword. In order to create a thorough and detailed article you need to ensure you cover your topic from various angles that readers are looking for. For the same reasons, your readers are more likely to get into any financial transaction with you as they will see you as an expert on the subject. It also improves dwell time and builds trust with readers when they see you know your stuff well. Not only will it be easier to convince others to link to your content, but you’ll also rank for a lot of long tail keywords bringing you even more traffic.īesides that, you readers will also appreciate when you have answered all their potential queries in a single article. ![]() The advantages of writing a thorough, high-quality article are many-fold. However, I will show you a neat way to create what can be called very “thorough” content using a free tool. Besides plenty of other people have written good articles on producing content that your readers would love so I’m not going to go into much details on that subject here. While there is no universal definition as to what is “high-quality content” it could also vary from industry to industry. So know that having a very high-quality content is not just a “good to have”, it’s a “must have” in order to acquire any worthwhile backlinks. I cannot stress enough the importance of good content because all your efforts of building links to your site are going to be futile if you don’t have content that people would find worth link to in the first place. Your content not only needs to be better, but it also needs to be significantly better for anyone to take the initiative to edit their content and give you a link. Would you link out to someone who put out a bare minimum 500-word article that doesn’t say anything that hasn’t already been said by hundreds of other people already? I mean who wants to link out to mediocre content? Why would anyone want to link to some content when their own content is already better? This is because it is a precondition for acquiring links. While this article is primarily focussed on link building, I wanted to make sure I highlight the importance of having high-quality content. On the other hand, you if you do these to well and not do anything about the other factors, there is a strong probability that you’d rank well. These are so much more important than others that you could optimise everything else but these two and you would never rank. So if you are to focus on improving the ranking of your website on SERPs, you are better off working on these two before you start obsessing over other factors.
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